More Than Snakes, Blood and Other Halloween Frights, Financial Phobias Haunt Many Americans

Ghouls, Ghosts and Goblins are so yesterday.

If you want to scare the bejesus out of home dwellers this Halloween, trying dressing up as an IRS auditor or a foreclosure process server.

In fact, an exclusive nationwide online survey conducted this month by my company,  Bank On Yourself, finds that by a margin of almost four-to-one, many Americans would rather die than outlive their money.

The results are neither trick nor treat: They’re a sad commentary on the financial condition and current state of mind of so many of our family members, friends, neighbors and colleagues.

More than 500 adults took part in our Bank On Yourself Fear Factors Challenge: Personal Finance Edition. Like the popular television contest that inspired us, we presented players with some icky, gross, terrifying or truly embarrassing scenarios. We then quizzed them on what makes their flesh crawl more: Our scares or the frights associated with personal finance failures?

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