We’ve been getting a lot of questions about the “770 Account” and how it compares to Bank On Yourself.
The 770 Account also goes by other names, including the President’s Secret Account, the Invisible Account and Income for Life. You may wonder why it goes by so many different names? There’s a reason for that which I’ll reveal in a moment.
But first, let me take the mystery out of the secret 770 Account by revealing exactly what it is and how it compares to Bank On Yourself…
The 770 Account is simply the name the new kid on the block, Palm Beach Letter, gave to Bank On Yourself to avoid trademark infringement and to create mystery.
Why is it necessary for the Palm Beach Letter to create mystery? The publication – which is a franchise of Agora, Inc., a highly successful publishing company – is a subscription-based investment newsletter.
While you can learn everything you could ever need to know about Bank On Yourself right here on this website and in our ezine (subscribe to it for FREE here), the Palm Beach Letter wants you to pay to get the details.
Hey, that’s fair. We’re all entitled to earn a living. But there are two problems with the information you get from Palm Beach Letter…
First, the information is too often inaccurate, and they tend to play fast and loose with the facts. (I give you several examples below.)
Second, the moment you subscribe to Palm Beach Letter, you will be barraged with daily emails urging you to subscribe to their endless investment advisory services and products… which cost up to $5,000 each – or more!
It never ceases to amaze me how many variations on a theme they seem to be able to come up with!
Which brings me back to the question asked in the title of this blog post:
Why Do They Keep Changing the Name of the 770 Account?
It’s all about the marketing. Palm Beach Letter is so profitable that it can afford to invest millions of dollars on advertising and hiring the best copywriters in the world.
However, at some point an advertising campaign goes stale. The cost to acquire a new prospect who is curious about what an Invisible Account is, or what the President’s Secret Account or Income for Life is, becomes too high.
And that’s when they have to change the name and create a new mystery around it.
Based on the sheer volume of advertising from Palm Beach Letter I’ve seen just on this concept, I’d wager it’s one of their most successful marketing hooks yet to get people to subscribe to their newsletter.
They HAVE to change the name periodically, or they’ll miss out on all those profits when people subscribe, and then get hooked into upgrading to the rest of their (much) higher-priced advisory services.
What They Got Wrong About the 770 Account
I’ll only address three things Palm Beach Letter got wrong about the 770 Account (or whatever they’re calling it this week) in this article…
1. They talk about the asset that this concept is based on – which is super-charged dividend-paying whole life insurance – as having “4% guaranteed returns.”
Elsewhere they say it has “a contractual guaranteed minimum growth rate of 4%.” That is both inaccurate and misleading.
Yes, your cash value does grow by a guaranteed annual amount, and the growth gets better every year you have the policy. But it is not equivalent to a 4% annual guaranteed return.
The confusion over at Palm Beach Letter probably stems from the fact that these policies typically have a notation similar to this in the contract: “Interest rate for basis of values: 4%.”
According to our sources, who are the most knowledgeable in the industry, those values are part of a complex formula, and 4% is the interest rate used to calculate the “present value of all future benefits,” and is not an interest crediting rate.
Now doesn’t that make it all as clear as mud? But that’s why at Bank On Yourself, we never say these policies are guaranteed to grow by 4% each year.
However, if you want to see what the actual long-term historical return of a dividend-paying whole life insurance plan has been, watch this video that calculates the return of a real policy issued in 1969.
You’ll see how you would have to had to get a 9.94% annual return in a tax-deferred retirement account like a 401(k) or IRA to equal it. (It’s pretty amazing to see this!)
2. Over at Palm Beach Letter, they do regular seminars on their favored financial strategies for their staff members, and sometimes distribute verbatim transcripts of them, which also contain misinformation.
Tom Dyson, who is the Publisher of the Palm Beach Research Group, gave a seminar on the Income for Life strategy and used one of his own policies as an example.
As captured and revealed in the transcript, Dyson reported that he’s putting $2,700 per year into the policy that will “grow to be worth $980,000″ after 42 years of funding it until he’s 80 years old, with a total premium paid in of $113,000.
That got my attention because my family has 20 of these policies and none of them will perform the way Dyson claims his will, given the same premium paid into the plan.
So I took the details to the Bank On Yourself policy design experts. Collectively, these folks have designed more than 10,000 of these supercharged policies. I asked them to duplicate Dyson’s results, and the only way they could do it was by adding the cash value AND the death benefit together at the age of 80.
But that’s not how these policies work! If I ever said something that ridiculous, I’d be skewered. But I’ve heard nary a peep of protest over Dyson’s grossly misleading statement.
Either it’s a benefit of being part of the good ol’ boys network, or nobody is actually paying close attention to what Palm Beach Letter says and bothers checking it out. One of the Bank On Yourself Advisors who subscribes to the publication did ask them about this, but received no response.
At Bank On Yourself, we do check it out. It’s been my life’s mission since 2002 to educate folks about the power of the Bank On Yourself concept. I’ll admit that years ago, we relied more on hype, too, rather than doing the painstaking research necessary to get all the facts. But I’ve learned that hype is not necessary. And I fact check everything technical I write about the concept with top experts in how the product works.
3. Palm Beach Letter often claims in their marketing for the 770 Account that they “guarantee you’ve never heard of this idea before.”
This is a bit irritating given that Bank On Yourself has been promoting this concept since 2002. I’ve written two New York Times best-selling books on it. Articles and interviews on the topic have appeared in thousands of publications and websites.
In fact, our surveys have shown that anywhere from three to five out of every ten people surveyed say they’ve heard of Bank On Yourself, depending on where they’re located.
But again, if they don’t make it “mysterious,” they can’t sell newsletter subscriptions. Which brings me to…
What Palm Beach Letter Got Right About the 770 Account
The folks at Palm Beach Letter have spent many hours investigating this strategy and came to the same conclusion I did: Properly structured dividend-paying whole life insurance is the 8th wonder of the world.
Through their massive advertising campaign, they have given the concept even more exposure and credibility.
And for that I am extremely grateful.
If you want the unvarnished truth and facts about this concept, you’re in the right place. And it’s FREE…
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